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Harris holds slight lead over Trump nationally
Ipsos longitudinal polling finds the presidential race is largely unchanged
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What the Future: News
Revisit our foresight webinar exploring new avoidance, generational gaps in new consumption, fears about misinformation, and more.
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Ipsos and its clients celebrate nine wins at the 2024 ARF Ogilvy Awards
Ipsos triumphed alongside its clients at the Advertising Research Foundation’s (ARF) 2024 David Ogilvy Awards.
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Directing Change: Ipsos and Paramount Impact Story
Read more about how Ipsos and Paramount took a behind-the-scenes look at inclusion in advertising.
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Significant divides persist on the threat undocumented immigrants pose to American democracy, way of life
New Syracuse University/Ipsos poll also finds that most Americans support deporting undocumented immigrants, but far fewer believe in placing limits at the city level
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Ipsos explains how brands and businesses can navigate a world of tensions with “Insights to Activate: Global Trends”
We know 75% of Americans believe the world today is changing too fast. We know that just a quarter of them are optimistic about the world over the next 12 months. And we know much more about what they value, where they spend, and who they trust, thanks to the tenth-annual Ipsos Global Trends report.
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Sports (and sports fandom) in America
Revisit our on demand webinar to hear more about how Americans watch and consume sports.
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Reuters / Ipsos Core Political Survey: Presidential Approval Tracker September 2024
The September Reuters/Ipsos Core Political shows that Americans are concerned with the economy, followed by political extremism and immigration. About three in five Americans believe the country is headed off on the wrong track.
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More than four in five small businesses say partisan gridlock is a serious problem in the federal government
The quarterly Ipsos/MetLife/U.S. Chamber of Commerce Small Business Index in Q3 2024 is similar to Q2 2024