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Latest U.S. opinion polls archive
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
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Reuters/Ipsos Issues Survey December 2024
Most Americans believe the country is headed off on the wrong track.
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[WEBINAR] B2B 2025 Buyer Journey Trends
If you are in B2B sales or marketing this will be a must-watch session to learn from your peers and get data for your 2025 go-to-market roadmap.
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[WEBINAR] Beyond Income Labels: Innovation, Inclusion & Insights
Were explore changing consumer behaviors that impact the workplace, and the marketplace and discuss inclusion as a source of innovation
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Americans want to live healthier in 2025. Here’s what that looks like, from alcohol to exercise
Americans’ resolutions for 2025 revolve around health. But what that means to them varies by age.
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Half of small businesses say compliance requirements make it harder to grow
The quarterly Ipsos/MetLife/U.S. Chamber of Commerce Small Business Index in Q4 2024 is down slightly from Q3 2024
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Where Americans stand on healthcare heading into Trump’s second term
Below are five charts on how Americans feel about the state of U.S. healthcare, Trump’s health-related cabinet picks, and some of the key policies his nominees want to implement
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37 questions for 2025 and beyond
As the biggest election year in human history draws to a close, the Ipsos Consumer Tracker looks at the issues that will shape the U.S. under Trump's second term.
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Here's what we resolve for 2025
Three in four Americans are resolving to eat healthier and exercise more in 2025, according to the Ipsos Consumer Tracker.