[WEBINAR] B2B 2025 Buyer Journey Trends

What do B2B technology buyers expect from marketers and salespeople in 2025? What makes them want to sign the SOW right away and what makes them ghost potential vendors? We wanted to know and got the answers!

Join us for a sneak peek at the findings from our upcoming 2025 B2B Buyer Trends report, based on a survey and discussions with the Ipsos Business Insights Collective. During this webinar, we will be joined by Sales and Marketing leaders for a panel discussion about how 2025 buyer journeys will be impacted by new technology like AI, and what role existing tactics like email and events will play in closing deals for B2B companies.

To capture the interest of discerning B2B buyers in a hypercompetitive market, vendors must tailor their strategies to align with buyers' priorities and decision-making processes. Listen in to learn what buyers really think such as:

• Which sources B2B buyers are using to learn more about vendors before they send the RFP
• How buyers prefer to interact with salespeople during the sales process
• The number of people who now part of the average buying committee and how decisions are made to select vendors
• Which products require the most complex internal approvals before clients can say yes

If you are in B2B sales or marketing this will be a must-watch session to learn from your peers and get data for your 2025 go-to-market roadmap. Expect to hear perspectives from:

• David Grabert, chief marketing officer, CGS (Computer Generated Solutions)
• Anne Hunter, senior vice president b2b products and go to market, Ipsos
• Krystyna Kanzler, vice president Ipsos communities, Ipsos
• Chris Polos, senior vice president sales & operations, Firefly
• Vita Molis, head of B2B institute, LinkedIn

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