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Two-thirds of registered voters say Trump’s hush money charges are serious
Reuters/Ipsos poll finds one-quarter of potential Trump voters say they would not vote for him if he was serving time in prison
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Latino Americans aren’t favorable to Trump or Biden, but feel the Democratic Party better represents them
New poll of Latino/Hispanic Americans finds that younger Latinos feel less optimistic about the future of the U.S.
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What the Future: Wellness
Watch our foresight webinar as we explore the future of wellness and how businesses across industries can support consumers with their goals.
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How political, economic and climate uncertainty will shape the future of risk
If you can’t be certain, you can be prepared. What the Future Editor Matt Carmichael looks at how brands and businesses can err on the side of caution in risky times.
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How understanding consumers’ risk tolerance can drive engagement
People try to take calculated risks — but that doesn’t mean they do their math the same way. Ipsos’ Nathan Rosenstein looks explains why brands should understand the behavioral science behind uncertainty.
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Future Jobs to Be Done
As the risks people face change, so do their needs. Ipsos Strategy3’s Sophie Washington considers the products and offers that will serve tomorrow’s consumers.
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An economic meltdown is the doomsday Americans fear the most. Here’s why
One in five list climate change as the catastrophe they are most worried about, according to new polling from the Ipsos Consumer Tracker. One in four pick World War III. Fully a third say a total economic collapse in the U.S. is what keeps them up at night.
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The Patient Perspective: Evaluating Time and Treatment While Living with Metastatic Breast Cancer
The results of this research demonstrate the time-burden on ER+, HER2- mBC patients and their loved ones when going to receive care and the potential difficulty of care when an IM injection is part of their treatment plan.
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Gen AI: From Wow to How
Find out how you and your company can go from “Wow” to “How” with generative AI in the new interactive report from our new series, Insights to Activate.
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Most Americans still think Trump should go to trial before the 2024 Presidential election
Meanwhile, partisanship divides Americans when it comes to believing whether Donald Trump is guilty of a number of alleged crimes