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Features and technology driving interest in new automobiles
Revisit our recorded webinar to hear new research insights from our Mobility Navigator syndicated program focused on Autonomous Driving Tech.
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How loyalty programs can help convenience stores
Fuel and convenience retailers must ensure their loyalty programs are closely aligned with their brands. Here’s how.
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Americans support Inflation Reduction Act measures
A recent Reuters/Ipsos poll finds broad support for individual measures of Inflation Reduction Act but divided opinions on whether it will actually reduce inflation
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Four ways to future-proof your brand during inflation
We already said marketing investments are the way to go. Here’s four we recommend.
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How to grow your brands when purchasing power is shrinking
While seemingly counterintuitive, it is not by cost-cutting or raising prices, but rather by investing in marketing that enhances brand and customer experience.
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How inflation affects customer experience expectations
Neglecting to deliver differentiated, impactful customer experiences that show customers how much you value is a major risk. Here’s why.
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For two in three Americans, credit card rewards more important than ever
New poll examines how inflation, gas prices may impact Americans’ travel plans and credit card spending
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Three months before midterms, Republicans hold advantage on handling the economy, crime
New ABC News/Ipsos poll shows President Biden’s approval rating on key issues remains unchanged from June
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Here’s what inflation is changing (and what it isn’t)
In less than five minutes of reading time, we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
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Biosimilar Launch Strategy Development
A very effective approach to dealing with inherent uncertainty is scenario-based competitive gaming, especially when it is powered by dedicated supporting research. Here’s why.