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How will we research in virtual spaces?
Imagine a world where information, social connection and purchases are not constrained by physical location. Oh, wait—this is already possible today.
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Americans plan to keep their new pandemic entertainment habits and streaming subscriptions
Ipsos finds the future of media is pervasive and we’re not going back
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Greater proportion of Americans say mental health and social life have worsened vs. gotten better compared to before the pandemic
New Parade Media/Cleveland Clinic/Ipsos poll finds despite this, most Americans are optimistic about the future
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Eight in ten women say that they encounter barriers preventing them from taking better care of their health
New MDVIP/Ipsos poll finds that more than a third wish their doctor would spend more time talking to them about health concerns that are unique to women
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How the past 100 days transformed America
From the gloom of a COVID winter to a new reemergence and optimism, the contrast between January and April 2021 could not be starker.
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Biden’s First 100 Days
We explore how the first 100 days of Biden’s Presidency has reshaped America.
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Ready or Not, Brands Must Adjust to a Hybrid World
Flexibility: see how Americans are thriving and why they expect more of it post-pandemic.
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How Car Advertisers Can Prepare for Electric Vehicle Fever
Update messaging. Stress substantial driving range. And boost emotional engagement.