Ready or Not, Brands Must Adjust to a Hybrid World

Flexibility: see how Americans are thriving and why they expect more of it post-pandemic.

The author(s)

  • Emmanuel Probst Senior Vice President, Brand Health Tracking
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There have been many drawbacks and sad consequences as a result of the COVID-19 pandemic, but one up-side has been the (albeit necessitated) adoption of going online to shop, work, dine, learn, exercise, and be entertained.

Will consumers rush back to their old habits after being cooped up for over a year? The picture is a study of contrasts, but one thing is clear—workplaces and lifestyles now follow a hybrid model, whether companies like this new system or not. Simply put, moving forward, people will complete tasks through a combination of online, offline, at-home and out-of-home activities.

Download our detailed paper for more insights about some of the areas where marketers should pay especially close attention.

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The author(s)

  • Emmanuel Probst Senior Vice President, Brand Health Tracking

Consumer & Shopper