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One in ten Americans interested in resurrecting dinosaurs
Men are more interested than women in bringing back different animal species
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SAPOR Conference
While our findings suggest that emoji or numeric scales could be good options for making surveys smartphone-friendly, we did discover that there are limits to the types of scales that lend themselves to emojis.
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Bridging the Brand Experience Gap
We share insights into how to align brand promise and customer experience for business success.
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As the safety net shrinks again, vulnerable Americans are changing the way they plan
Young Americans and Americans of color say they have little money left after paying bills, and find it hard to plan ahead
Assortment / Line Optimization
Create a winning product line.
Price
Create a winning pricing strategy.
Planogram
Measure the impact of your planogram and/or POS strategies.
Pack
Measure the success of new packs in a competitive context.
InnoTest
Measure the success of new products in a competitive context.
Shopper
Understand purchase decisions and manage your category successfully.