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From Floundering to Flourishing
People are ready to lighten up, and there is a role brands can play in helping them.
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Americans' financial outlook is sharply up since November 2020
This Country Financial/Ipsos poll finds that half of Americans report no financial impact from COVID-19.
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President Joe Biden sees higher approval ratings than Donald Trump did during his first 100 days
One hundred days since being sworn in, we checked in on how President Biden performs on the nation's top issues
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Ipsos Update - May 2021
Climate change, vacations and vaccine passports, President Biden’s first 100 days and the latest trends in South Korean society are some of the featured topics in this month’s round-up of research and thinking from Ipsos around the world.
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Global public backs COVID-19 vaccine passports for international travel
Survey finds mixed views about mandating vaccine certificates for everyday activities
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Change is in the air
Americans are making plans to travel and socialize in summer 2021; but have mixed views on vaccine passports and needing to know employees’ vaccination status before patronizing businesses.
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Will luxury travel conquer its race issue?
African Americans still face demeaning and dismissive interactions when they travel, despite vows by corporate America in 2020 to address racism.
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Americans expect to travel less for vacation after the pandemic
Ipsos finds lingering pandemic impacts on business and vacation travel outlook
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Ipsos Perils of Perception: climate change
Around the world people say they understand what actions they need to take to combat climate change, but do they really? We ask them what they might do in their own lives to tackle climate change, and compare the answers to the (sometimes confusing) scientific truth
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Ipsos Update – April 2021
Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.