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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
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Voices of Ukraine: Documenting Life During Wartime
This third installment of Ipsos’ photo-essay series depicts the volunteer movement in Ukraine. It showcases Ukrainians who transport essential workers and evacuees to and from war zones, prepare and deliver food, water, and medical supplies, care for the elderly and rescue wounded animals.
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Ipsos recognized for excellence in advertising research with eight wins at the 2022 ARF Ogilvy Awards
With an impressive eight wins, including four gold awards, three silvers, and a bronze, Ipsos and its clients shared the spotlight at the Advertising Research Foundation’s (ARF) 2022 David Ogilvy Awards.
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Data Dive: How the COVID-19 pandemic shaped views
In 5 infographics, we break down what Ipsos’ global polling reveals about the coronavirus crisis’ impact on everything from where we want to work to concern about mental health.
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Five ways to defend the customer during economic uncertainty
Now more than ever CX owners need to articulate the value of CX investments and how improvements in CX KPIs translate to revenue. Here’s a guide.
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What the music industry has that politics doesn’t
This week we spend time looking at entertainment, politics, and the staying power music has with us.
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Whether dining out or dining at home, here’s what people want
As dining priorities continue to shift, grocery and restaurant brands must better understand what consumers are looking for in their dining experiences today.
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What the Future: Spending
Revisit our foresight webinar featuring new data and interviews with industry experts about the future of spending – and what that means for brands.
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Americans are still putting off healthcare procedures
In less than five minutes of reading time, we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.