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More Americans are ‘sober-curious.’ Marketers should understand why.
Brands shouldn’t just take note of Americans’ heightened interest in alternatives to alcohol — they should understand the underlying forces behind this shift. Ipsos’ Sam Agarwal explains where brands should start.
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Future Jobs to Be Done
Americans’ food and drink habits are tied to specific needs or wants. Ipsos Strategy3’s Matt Palmer gives examples for brands and manufacturers that fulfill their future needs.
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Media source affects Americans’ understanding of crime, immigration, the economy
Findings of a new Ipsos poll shows that media source is also correlated with Americans’ perceptions of their personal economic situation
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Many Americans are getting contacted by the Harris and Trump campaigns to ask for their vote
New ABC News/Ipsos polling details how Americans are being contacted by the campaigns
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October 2024 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Rises as Jobs Index Reaches Highest Point in More Than Two Years
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Trump and Harris are locked in a tight race weeks before the election
New ABC News/Ipsos polling finds Trump maintains his advantage on the economy
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Vibes vs. the fundamentals
Below are five charts on where the vibes and fundamentals stand heading into the last few weeks before the November election
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Most Americans feel both campaigns lack policy details as election approaches
New ABC News/Ipsos poll finds many are not as well off financially as they were when Biden took office
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Plurality of Americans want the next president to get inflation under control
One in five want the next president to build an economy that gives Americans a chance to succeed, safeguard democracy
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Ipsos World Mental Health Day Report
Younger people (particularly young women) are the most likely to feel depressed and take time off work due to stress according to an Ipsos report for World Mental Health Day 2024