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Americans plan to keep their new pandemic entertainment habits and streaming subscriptions
Ipsos finds the future of media is pervasive and we’re not going back
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From Pet Chickens to Prototypes
We share tips for when and how to reenter face-to-face, in-person qualitative research.
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As the country opens up, families are doing better
Ahead of Mother’s Day, it’s clear the toll the pandemic has had on families, particularly mothers, and how that’s making all eager (but cautious) to leave the home this summer.
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A Tale of Two Pandemics: CPG During & After COVID
We believe there are three key areas consumer packaged goods brands need to address now to set themselves up for growth.
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Ready or Not, Brands Must Adjust to a Hybrid World
Flexibility: see how Americans are thriving and why they expect more of it post-pandemic.
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Global public backs COVID-19 vaccine passports for international travel
Survey finds mixed views about mandating vaccine certificates for everyday activities
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Half of Americans have tried a new way to buy since the pandemic began
First-time use of services like grocery delivery, alcohol delivery and pre-ordered home goods have surged since Ipsos asked consumers at the pandemic’s start – especially among parents.
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Panda Express, Whole Foods, Best Buy Top Ipsos Ranking on COVID-19 Safety Measures
Ipsos Mystery Shoppers provide an exclusive guide to companies that are successfully implementing health precautions for employees and customers.
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Most in the U.S. and globally are yet to be convinced their government has a clear plan to tackle climate change
Global Advisor Earth Day 2021 survey: Americans widely agree individuals must act to combat climate change, but show limited willingness to adopt more sustainable consumer behaviors
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Change is in the air
Americans are making plans to travel and socialize in summer 2021; but have mixed views on vaccine passports and needing to know employees’ vaccination status before patronizing businesses.