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Data Analytics / Data Science
Using techniques developed from the intersection of traditional statistical analysis and computer science, Ipsos is able to leverage existing and new types of data, integrate multiple sources of data, and leverage new analytic techniques to create new insights. Advanced data analytics and data science facilitate better understanding of citizens, consumers, and your clients and stakeholders, allowing you to compete more effectively in tomorrow's business world.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we've witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it's watching videos, shopping, making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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LifePath
Understand the dynamics involved along people’s journey, in order to optimize a brand’s touchpoints strategy: in other words, what media for what function and when.
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Advisory Services
As marketing and strategy are increasingly challenged to become more consumer-centric, Ipsos' Advisory Services combines the rigor of management consulting with the rich consumer understanding of market research, all complemented with the actionability of a marketing agency.
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Insight Cloud
Insight Cloud is an ‘always on’ socialized intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialized and activated.
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Affluent Americans: 7 Predictions for 2017
Do you want an industry-leading perspective on what 2017 will hold for Affluent Americans, with a particular focus on the emerging trends that offer the biggest opportunities for media and marketers?
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A Quarter of Salaried Workers Will Roll Over What's Left of Their Vacation Days
Washington, DC -Ipsos found in the latest survey about vacation day, a majority of salaried employees had used all of their allotted vacation in time for 2016. More key findings can be found below.