Data Analytics / Data Science

Using techniques developed from the intersection of traditional statistical analysis and computer science, Ipsos is able to leverage existing and new types of data, integrate multiple sources of data, and leverage new analytic techniques to create new insights. Advanced data analytics and data science facilitate better understanding of citizens, consumers, and your clients and stakeholders, allowing you to compete more effectively in tomorrow's business world.

What is it for?

Our data analytic approach leads with practical business questions to empower people and organizations:

  • What does the market look like?
  • How do I build a better product?
  • Can I charge a premium for this feature?
  • How will new products affect market share?
  • What drives product purchase and loyalty?

How it works

We leverage traditional marketing science techniques and cutting edge tools, machine learning, simulation and computer science tools to help provide actionable answers for our clients' challenges.

Why is our solution unique?

Ipsos' data analytic and data science expertise is broad and deep, and our solutions are fit for purpose - helping you understand and grow your business is our primary concern, and we are able to effectively apply the most appropriate techniques to extract valuable insights from data.

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