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Ipsos Update - March 2020
Welcome to March’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. This month our featured topics include Coronavirus, perceptions of death, creative advertising, and global trends in 2020.
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Breaking the Mold: Is Risky Creative Effective?
Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?
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Global Trends 2020: Understanding Complexity
Download our latest report featuring global opinions, attitudes and behaviors around brands, technology, society, consumerism and much more.
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ARF Audience X Science
Among the featured speakers, and chosen from hundreds of submissions, Ipsos’ Manuel Garcia-Garcia will be speaking about the Role of Emotion in Human Decision Making and Implications for Brand Success
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What the Future Gender Webinar
Watch our on demand webinar for case studies, as well as advertising do’s and don’ts to avoid gender missteps in a time of shifting norms.
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The Quirk’s Event
Join Ipsos’ Emmanuel Probst at one of the marketing research industry’s most respected conferences. Quirk’s is hosting two days of cutting-edge marketing research an consumer insights learning, with case studies, discussions on the hottest trends, and networking opportunities.
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The Most Engaging Ads of Super Bowl LIV
The secret sauce behind this year’s winning ads by Doritos, Google, and Michelob Ultra.
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Driving the Path to Successful Super Bowl Auto Advertising
We passively tracked the biometric response of an audience as they watched the live game, the commercials, half-time show, and everything in between – and are sharing the results here.
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Ipsos Introduces Kids and Family Center of Excellence with Release of the Family Media Experience Fall/Winter 2019 Survey
Study Highlights Evolution in the American Family’s Media Consumption in the Era of Choice
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Doritos airs “cool”est ad in Ipsos’ exclusive real-time biometric ranking of big game commercials
Doritos, Google and Michelob Ultra were the big winners in Ipsos’ annual ranking of Super Bowl commercials.