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Why America's childless cat ladies are more than just Taylor Swift
Taylor Swift has endorsed Kamala Harris, calling herself a 'childless cat lady' in reference to a disparaging comment vice presidential candidate JD Vance made about Democrats. But new Ipsos data shows that childless women with cats largely match up with the rest of America.
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A New Era for Pharmaceutical Advertising
New fair-balance rules are here. By prioritizing creative quality, leveraging branded advertising, and listening to the voice of target patients, pharmaceutical companies can continue to effectively reach and engage their target audience.
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Will Americans accept the outcome of the 2024 election?
Below are five charts on Americans’ confidence in elections, how past elections have affected trust in elections, and what that might mean this year
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Ipsos week in review
Here, the Ipsos polling team and other experts mine the past in week in data to present you with a big picture analysis of where the public stands on the most pressing issues of the day.
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New book by Ipsos’ Clifford Young demystifies Polls, Pollsters, and Public Opinion
Young’s book, co-authored with Kathryn Ziemer, to serve as an essential resource for analysts and pollsters
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Decoding the shopper's brain: How behavioral science unlocks growth
The digital world is now an integral part of the shopper journey. But here's the catch: it's not just about what they buy, but why they buy.
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Harris has slight advantage over Trump, unchanged from before the DNC
ABC News/Ipsos polling finds Trump has the advantage on key issues of the economy and inflation though
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Gender in the 2024 election
Five charts showing where men and women differ in the economy, abortion, the election, and how everyone thinks about the future
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Most think Harris will accept the outcome of the election. Few think Trump will.
New ABC News/Ipsos polling finds most Americans trust the election process and vote count
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Harris has small lead over Trump in latest Reuters/Ipsos Poll
National poll also shows more excitement among Democrats ahead of the election