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Americans are bracing for tariffs – here’s what they’re stocking up on
Some Americans are making big-ticket purchases like electronics, cars, and furniture in anticipation of tariffs during the Trump administration, according to the Ipsos Consumer Tracker
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Out with the old, in with the new
Below are five charts on where Biden’s popularity stands compared to other presidents, what cratered his popularity, and where Trump may stand entering office
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Many Americans are unsure if fluoride is being added to their water supply
New Ipsos polling explores public opinion around fluoride use in the public water supply
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The Super Bowl’s Best Ads: Insights to Activate
Here's what it takes for advertising to make a big breakthrough at the Super Bowl in 2025.
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January 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Falls Sharply To Begin 2025
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Demystifying Mystery Shopping
Read about the unique advantages of Mystery Shopping in assessing employee behaviors and internal processes, and how it complements Voice of the Customer research as part of a comprehensive Customer Experience measurement strategy.
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Personalization: Putting the ‘i’ in shopping
While tailoring via algorithms and AI can improve effectiveness, great creative still wins out.
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Where Americans stand on climate change heading into 2025
Below are five charts on where the climate crisis stands, how Americans feel about the environment, and where Americans expect things to head in 2025
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Beyond the Buzz: How Americans are planning for a sober future
Here’s what brands need to know about changing drinking habits, and how to plan for what’s next.
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Trump's Comeback is Complete
Economic anxieties and systemic discontent help pave the way to historic victory