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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Many insured Americans experience delays and denial of care because of health insurance
The latest Patient Experience Survey from PhRMA/Ipsos finds most support policies lowering out-of-pocket costs
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The presidential race remains close
ABC News/Ipsos polling shows Trump is trusted more on the main issue: the economy
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The day after November 5th
Below are five charts on how Americans feel about the stakes of the election and the potential for violence after the election
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Many Americans are skeptical of the communications from both campaigns
ABC News/Ipsos polling finds plurality think Trump is a fascist after hearing definition
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Most Americans view Canada favorably
Politico Canada/Ipsos polling finds most Americans also view Canada as a key ally and important economic partner
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Conversations with AI Part VI: AI-powered moderator bots: Enhancing empathy or eroding connection?
In the sixth white paper of our AI series, we explore the role of a Moderator Bot powered by generative AI within qualitative research.
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Americans are divided on the top priorities for next president
Trump and Harris continue to be in tight race in the latest Reuters/Ipsos polling
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More plan to shop only online, but also say it’s important to shop local
People say it's important to support locally owned stores — but they also plan to shop mostly online this holiday season, according to the Ipsos Consumer Tracker.
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Everyone is concerned about data privacy, but the affluent are the most concerned
When it comes to their attitudes and expectations around data privacy, most Americans already expect the worst, according to the Ipsos Consumer Tracker.