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How to grow your brands when purchasing power is shrinking
While seemingly counterintuitive, it is not by cost-cutting or raising prices, but rather by investing in marketing that enhances brand and customer experience.
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How inflation affects customer experience expectations
Neglecting to deliver differentiated, impactful customer experiences that show customers how much you value is a major risk. Here’s why.
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For two in three Americans, credit card rewards more important than ever
New poll examines how inflation, gas prices may impact Americans’ travel plans and credit card spending
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Here’s what inflation is changing (and what it isn’t)
In less than five minutes of reading time, we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
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Back-to-school shopping off to a slow start
Our latest Thought Starter provides details on what Americans expect to spend on back-to-school items.
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Four in ten across 28 countries expect their disposable income to fall over the next year
New polling by Ipsos across 28 countries finds that in many markets the public expect recent cost of living pressures to continue.
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U.S. consumer sentiment shows stability but remains muted
Americans show less confidence in their job security
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Understanding the Landscape: A 360° View of the Metaverse & Web3
Watch our webinar for tips to creating a unique and authentic experience for your brand and audience.
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How inflation is changing our behavior at the pump and the ATM
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.