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Around the world, people yearn for significant change rather than a return to a “pre-COVID normal”
A new global Ipsos survey for the World Economic Forum unveils a profound and widespread desire for change rather than a return to how things were before the COVID-19 pandemic.
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Ipsos Update - September 2020
Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.
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From environment, economy to COVID-19: Our top stories on social media in first half of 2020
These are the reports, stories and videos that got you talking, sharing and engaging with us.
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Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging
In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
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The role brands can play in keeping us safe and protecting the recovery
Brands find themselves in a unique place in the coronavirus: able to potentially set public health policy for the good of public, and, economic health.
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Social distancing and mask use follow contours of the 2016 election
Opinions and ways people are responding to the coronavirus are fixed along partisan lines.
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The Inside Track: Election 2020 June Briefing
Key highlights from June's Inside Track: Election 2020, a monthly webinar briefing from the Ipsos political polling team on data and trends shaping the 2020 election.
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U.S. consumer confidence reflects national uncertainty
Americans can’t decide which way the economy is headed
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Americans are worried about a possible second wave, but is it enough to get them to social distance again?
With new coronavirus cases on the rise in at least 20 states, Americans are beginning to see the virus as more of a threat again.