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When Difference Doesn’t Mean Different
The importance of understanding cultural response bias in global CX programs.
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The Epstein files add fuel to the fire
Below are five charts on how Americans have reacted to the release of the Epstein files and what the reaction reveals about the state of America’s distrust of the elite
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Misfits Stories: The Power of Storytelling in Creative Effectiveness
Stop selling. Start storytelling.
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Cultural Intelligence: Key insights, data and solutions
Here’s a selection of Ipsos' latest and greatest insights and data on cultural intelligence and related issues for business leaders, policymakers, advertisers, and insights professionals.
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Pedr Howard appointed as President, Ipsos Creative Excellence, U.S.
Howard will continue to steer the strategic direction of Ipsos’ industry-leading Creative Excellence practice
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Ingredients for the perfect food: flavor, quality and affordability
Flavor, quality of ingredients and affordability are the most important factors when Americans describe their perfect foods, according to new data from the Ipsos Consumer Tracker.
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Older Americans are working hardest on their health
Americans over the age of 55 are far more likely than 18- to 34-year-olds to practice basic health maintenance, according to new data from the Ipsos Consumer Tracker.
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Americans aren’t buying the benefits of tariffs
A sizable majority of Americans say that tariffs will lead to higher prices, according to new data from the Ipsos Consumer Tracker.
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The 2026 Olympics and American exceptionalism
Below are five charts on how younger generations view the 2026 Olympics and what this tells us about American exceptionalism and the future of U.S. foreign policy
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The Ipsos Vibe Check: Here's how Americans feel about the government this week
With everything going on in the U.S. these days, we asked Americans: How uncertain are you feeling about the impacts of the actions of the government and how satisfied do you feel?