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Climate change: a growing skepticism
Purchasing power is now the key priority on a global level. Despite the importance they attribute to the climate and extreme weather events, people are less inclined to become involved and are more dubious as to the human origins of the phenomenon.
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A New World Disorder: Provocations for Navigating a Polycrisis
Revisit the unveiling of Ipsos’ landmark 2023 Global Trends survey results, and fireside chat highlighting the issues that should be on every policymaker and CMO’s mind.
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A Toast to the Holidays: Wine + Spirits Consumption Among Affluent
Revisit our on demand webinar exploring the immense importance of Affluent Americans to alcoholic beverage marketers and the industries that support them.
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Register now
Join us live in NYC for an invitation-only reveal of Ipsos Global Trends, a groundbreaking survey of attitudes & opinions for more than 70% of the Earth’s population (and 87% of its GDP)
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Environmental Sustainability: From understanding to activation
The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.
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Revisit Video Presentation
Ipsos experts together with David Rubin, Chief Marketing and Communications Officer, New York Times will present an illuminating fireside chat exploring the issues that should be on every policymaker and CMO’s mind
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68% globally are willing to accept new policies encouraging sustainable technology adoptions
Incentives, discounts and other inducements are most supported policies to help tackle climate change in new global study ahead of COP27
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Sustainability Now: How Americans Expect Brands to Step Up
Revisit our on demand webinar to hear exclusive, consumer-centered data that will guide brands to make better decisions about sustainability-focused marketing, communications, and innovation efforts leading into 2023.
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How politics mediates people’s understanding of extreme weather
Hurricane Ian forcefully struck Florida this week, making landfall as a Category 4 hurricane. We are spending some time this week unpacking some of the trends around hurricanes and the public’s perception of extreme weather.