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Latest U.S. opinion polls archive
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
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How food companies can meet diners’ needs everywhere
Ipsos’ Anne Hunter explains how food manufacturers can maximize sales in every environment by understanding the distinct needs of consumers and professional food buyers.
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Why news literacy matters more than ever for future generations
An informed public is essential for a functioning democracy. The News Literacy Project’s Peter Adams explains why educators and policymakers have a stake in getting the next generation of Americans engaged and informed.
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Widespread support for banning social media for under 14s and acceptance that kids today have it harder
In the second edition of our annual Education Monitor, we explore global attitudes towards education and schools, with a special focus on the role of technology, AI and smartphones.
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Americans say they're dining out less. Here's who's cutting back the most.
The latest data from the Ipsos Consumer Tracker reflects a downturn in spending on fast food. But where is that trend strongest — and what's the luxury that the fewest Americans are cutting back on?
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Nearly half of families report taking out student loans, up from this time last year
However, 2023-2024 reported college spending is stable compared to 2022-2023
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Americans need a break. But can we take it?
Today, taking it easy is easier said than done. Is a more relaxed future feasible? What the Future editor Matt Carmichael explains how brands and institutions could shape the future of free time.
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Ipsos named by Forbes as one of America’s Best Employers for Women 2024
Ipsos ranks among the nation’s most supportive and equitable workplaces for women, according to independent survey of over 150,000 American women