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Emerging Trends Shaping Higher Education: A Look Back on Insights from 2024
As we embark on the new year, we reflect upon the educational trends observed this past year, as reported by current and prospective students
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How Americans feel about Trump’s executive orders
Below are five charts on Trump’s executive orders and how Americans feel about these executive orders
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The generational gap on climate change isn’t what you think
Younger Americans’ attitudes on the causes of climate change generally fall in line with those of the general population. The real generational gap is on what is to be done about it, according to the Ipsos Consumer Tracker.
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Americans are bracing for tariffs. Here’s what businesses need to know.
Trump has pitched tariffs to the nation as a means to protect jobs and boost domestic manufacturing — but most Americans think they'll raise the cost of the goods they buy, according to the Ipsos Consumer Tracker. Here's what that means for businesses.
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Out with the old, in with the new
Below are five charts on where Biden’s popularity stands compared to other presidents, what cratered his popularity, and where Trump may stand entering office
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How Trump reshapes the world for brands
Nine global trends explain the ways the new administration will affect the way you do business
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Trump's Comeback is Complete
Economic anxieties and systemic discontent help pave the way to historic victory
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Latest U.S. opinion polls archive
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
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37 questions for 2025 and beyond
As the biggest election year in human history draws to a close, the Ipsos Consumer Tracker looks at the issues that will shape the U.S. under Trump's second term.
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2024 holiday shopping data may signal longer-term shifts in consumer behavior
Why this holiday season may be a bellwether for changes in holiday shopping beyond just November and December.