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If AI use at work is growing, we don't know it.
Workplaces are using AI at the same rates they were a year ago, according to the Ipsos Consumer Tracker.
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Conflicting Global Perceptions around AI present Mixed Signals for Brands
Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
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Consumers remain anxious
Below are five charts on where consumer sentiment stands, what economic issues they are most concerned about, and what might lie ahead in the future
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The anticipatory friction behind the vibe shift on Trump
Five charts on President Donald Trump’s approval rating, uncertainty, and the anticipatory friction behind it all
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Ipsos Op-Ed: Testing the Limits: Why Trump Pulled Back on Tariffs
Here's why Trump may have pulled back on tariffs
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It's not just eggs: Americans feel prices are higher on most goods
Four in five Americans (82%) say they're paying higher prices for eggs and dairy than they were a year ago, according to the Ipsos Consumer Tracker
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Emerging Trends Shaping Higher Education: A Look Back on Insights from 2024
As we embark on the new year, we reflect upon the educational trends observed this past year, as reported by current and prospective students
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How Americans feel about Trump’s executive orders
Below are five charts on Trump’s executive orders and how Americans feel about these executive orders
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The generational gap on climate change isn’t what you think
Younger Americans’ attitudes on the causes of climate change generally fall in line with those of the general population. The real generational gap is on what is to be done about it, according to the Ipsos Consumer Tracker.
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Americans are bracing for tariffs. Here’s what businesses need to know.
Trump has pitched tariffs to the nation as a means to protect jobs and boost domestic manufacturing — but most Americans think they'll raise the cost of the goods they buy, according to the Ipsos Consumer Tracker. Here's what that means for businesses.