Search
-
How polling can build trust across a fragmented media landscape
In an era shaped by misinformation and disinformation, polling is more important than ever to navigate the murk and foster trust, says Ipsos Public Affairs’ Johnny Sawyer.
-
What online communities reveal about who consumers trust
As headlines spill over into newsfeeds and group chats, Americans are embracing new attitudes about fact-checking. Ipsos’ Kristyna Kanzler explains why that matters for platforms and brands — and how research can help.
-
Future Jobs to Be Done
The news keeps changing – per its name – but it continues to serve a baseline need to be informed. Ipsos Strategy3’s Matt Palmer explains how that role could evolve in a changing world.
-
[WEBINAR] Cannes 2024: 6(0) Shades of Context for Brand Success
Don't miss out on this opportunity to gain actionable insights and drive your brand's success.
-
Female Quotient Equality Lounge @ Advertising Week
Join Ipsos’ Lindsay Franke for insights on how to harness the power of AI while maintaining a human-centric approach.
-
A New Era for Pharmaceutical Advertising
New fair-balance rules are here. By prioritizing creative quality, leveraging branded advertising, and listening to the voice of target patients, pharmaceutical companies can continue to effectively reach and engage their target audience.
-
[WEBINAR] What the Future: News
Editor Matt Carmichael will guide you through exclusive data from our exclusive study on news avoidance, generational gaps in news consumption, fears about misinformation, and trust itself – plus highlights and excerpts from interviews with industry experts
-
New book by Ipsos’ Clifford Young demystifies Polls, Pollsters, and Public Opinion
Young’s book, co-authored with Kathryn Ziemer, to serve as an essential resource for analysts and pollsters
-
Decoding the shopper's brain: How behavioral science unlocks growth
The digital world is now an integral part of the shopper journey. But here's the catch: it's not just about what they buy, but why they buy.
-
ANA’s Excellence in Data Analytics
Join Ipsos MMA's Brian Lange to hear about using marketing analytics to change hearts and minds.