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Insecurity in B2B Data Security
Take a look at insights from the Ipsos Business Insights Collective, exploring the perspectives of senior decision-makers on the evolving challenges of data privacy and security, and outlining the crucial steps organizations must take to fortify their defenses in the digital age.
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Commerce Redefined: TikTok’s role in ushering in a new era
Ipsos and TikTok reveal how the platform's unique blend of discovery, authenticity, and seamless shopping is revolutionizing the way consumers and brands interact in the new era of commerce.
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Latest U.S. opinion polls archive
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
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Improving access to healthcare by removing transportation barriers
Read how understanding the gaps and issues people face can give transportation planners, policymakers, and healthcare providers the data they need to tackle these problems in their communities.
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Where Americans stand on healthcare heading into Trump’s second term
Below are five charts on how Americans feel about the state of U.S. healthcare, Trump’s health-related cabinet picks, and some of the key policies his nominees want to implement
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37 questions for 2025 and beyond
As the biggest election year in human history draws to a close, the Ipsos Consumer Tracker looks at the issues that will shape the U.S. under Trump's second term.
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Here's what we resolve for 2025
Three in four Americans are resolving to eat healthier and exercise more in 2025, according to the Ipsos Consumer Tracker.
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Our outlook keeps improving
When it comes to their family, community, and country, Americans rated 2024 higher than prior years, according to the Ipsos Consumer Tracker
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Most think tariffs will increase prices, but aren’t doing anything about it
86% of Democrats believe that tariffs will lead to higher prices on food, electronics and more, compared to just 46% of Republicans, according to the Ipsos Consumer Tracker