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What do global citizens care about in 2021?
Recent research sees global citizens prioritizing a world where the environment, food, water and people are protected. What does that mean for your country?
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Women in Advertising
Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising.
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A strong majority of Americans want mask requirements back as delta surges
Many people are pulling back from public activities as the variant spreads widely across the U.S., but consumers don’t expect businesses to require employee vaccination.
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U.S. consumer confidence experiences precipitous decline
Consumers are uneasy amid rising COVID cases and the spread of the Delta variant
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Ipsos Update – August 2021
Featured topics include obesity, sustainability, populism, youth skills and the Tokyo Olympics. We also take a closer look at the latest research from Russia and Africa.
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Child Tax Credit checks are here – and they’re making a difference for low-income families
So far, monthly checks are being used much like last year’s stimulus checks – but the extra hundreds of dollars each month are crucial for some Americans
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Prices pick up as Americans worry over household spending
Americans feel the inflation pressures just as many families across the country receive their child tax credits from the American Rescue Plan.
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Americans agree inflation is here – but they don't agree why
Most people blame issues with the supply chain, but Republicans are most likely to blame government regulations
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Product Packaging Takes Center Stage in Marketing-Effectiveness Debate
With consumer attention increasingly divided, how can brands capture consumer interest?
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National Study Finds H-E-B, Chipotle Lead Grocery and Restaurant Brands In E-commerce Experience
Wave 3 of Ipsos Study Discovers Regional Brands, like Publix, Outperforming Large Grocery Chains in Buy-Online-Pickup-In Store and Curbside