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Food
Climate change, population and workplace shifts, and continued inequality are stressing our food systems and our ability to afford the food we need. This issue of What the Future: Food explores how robot food farming to food scientists are working to solve those challenges.
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Hybrid work will upend our food habits (again)
The pandemic accelerations of hybrid work and eating trends mean we could continue developing new habits, but this futurist from Mars Wrigley sees contradictions with the role food plays in our traditions, heritage and culture.
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Ways delivering food will get even more convenient
A recent Grubhub partnership with 7-Eleven and other moves in this space show how the importance of delivered “convenience” is spilling into virtually every category within food and beyond.
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How indoor farms make food more accessible
Iron Ox and other indoor farming ventures aim to solve two problems at once. First, to make farming itself more sustainable. But just as important is creating more efficient growing techniques to maximize how much quality food can be produced.
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How brands can synthesize a business from a desired ingredient
Paraxanthine, a synthesized component of caffeine that shows promise to provide focused energy without the jitters or a caffeine crash, is the star ingredient in a new generation of energy drink called Update that’s being targeted to the crypto, NFT and blockchain-based Web3 builders.
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Why paleo for pets is the new sustainability
Dogs and cats are historically carnivorous, but they don’t typically eat cows and chickens in the wild. Cultured meat, which is grown in a lab, is being developed by Because Animals to create evolutionarily appropriate and sustainable pet foods.
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THE QUIRK’S EVENT
Join Ipsos’ Matt Carmichael for a timely session focusing on the critical role that market research plays in how researchers should think about the future and how those scenarios can guide the questions we ask today.
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What the Future: Identity
Revisit our recorded webinar to hear more about what forms a person’s identity, how it’s shaped and represented externally and how people want it used in products, marketing, and media.
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Earth
The future of Earth’s climate is worsening and is the dark cloud that hangs over all other futures. But brands have a critical role in collaborating with governments and people to blunt climate change and create a more resilient tomorrow. This issue of What the Future: Earth shows how.
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How we could live in a changed climate
We’re running out of time to act on climate change and life could get increasingly difficult. Robert Lempert, a coordinating lead author for the Intergovernmental Panel on Climate Change (IPCC) convened by the United Nations, explains what we must do now if we want a livable future.