Search
-
The Perils of Equating System 1 with Emotion and Irrationality
Planet Research has been abuzz with talk of consumer irrationality, tales of the rule of one system and the ills of the research industry. Clarity around behavioral science insights and their implications is essential for market and social research practitioners and all those interested in influencing choice and behavior. But what does the research actually show?
-
An Rx for Emotional Research
Read this only if you want well-articulated and customized emotional spaces for your brand to target, empiric measurement of whether your preferred emotional territory is available to your brand or whether this territory is already occupied by a competitor, and core linkages between your optimal differentiating emotional territory and potential reasons to believe.
-
The Future of Panels: Five Investments Needed to Improve Participation and Reduce Bias
Greenbook Blog May 14, 2015 — In this article, the author shares five critical changes needed to improve survey panel participation.
-
Ipsos Launches Overnight Concept Testing with Optimization
Ipsos InnoQuest Expands Overnight Offer with Dual Concept Testing & Optimization Solution
-
We know where your customers are... and we’d like to ask them a few questions!
Geolocation will play an important role in customer experience management
-
Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): May 2015 ASIAME
New York, NY — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Australia, China, India, Israel, Japan, Saudi Arabia, and South Korea.
-
Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): May 2015 EUROPEAST
New York, NY — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Belgium, France, Germany, Great Britain, Hungary, Italy, Poland, Russia, South Africa, Spain, Sweden, and Turkey.
-
Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): May 2015 AMERICAS
New York, NY — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil, Canada, Mexico, and the United States.
-
Ipsos Mobile Views Geo-Triggering: Your Wish is Mobile's Command
Wouldn't it be nice if you could shadow your consumers and ask them questions at the exact time and location you are interested in?
-
Ipsos Hires New Leader to Expand its Strategy3 Advisory Services Practice
Oscar Yuan Joins Ipsos from Millward Brown Vermeer as President of
Strategy3