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The Science of Behavior Change
The principles and practice of tackling behavior change challenges in a world that remains unpredictable and changeable.
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Are we ready to get back to sharing again?
Revisit our recorded webinar to learn fresh insights into what consumers think.
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Nearly two in five Americans have a New Year’s Resolution planned for 2021
New Urban Plates/Ipsos Poll finds that working out/being more active is a top 2021 goal, as cited by more than half of those planning a resolution
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For Biden, The Affluent Are Key to Economic Success
Read our paper illustrating opportunities to bridge the divided electorate and jump-start the U.S. economy.
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Cliff’s Take: Americans Adapt For Gloomy Winter Ahead
But Not All COVID-Driven Behavioral Change May Stick
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U.S. consumer sentiment stagnant or falling
With no stimulus plan in sight, national outlook is gloomy reveals Ipsos-Forbes Advisor Consumer Confidence Tracker
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Media in this Brave (New) World: Vaccine or Not
Do advertisers need to prove their evolved media mixes and decisions, such as the value of new channels they relied on during the pandemic?
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Broad, bipartisan support for state-mandated public mask usage
Newsy/Ipsos poll: Nearly half in favor of national shutdown, while majority prefer states to enact COVID-19 restrictions
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Trend detection study finds why meat replacements are succeeding
Brands face a major hurdle in the form of accurate trend analysis. Trends have the power to sell out products in minutes or shift consumer preferences over the years.
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Reuters/Ipsos Core Political Survey: Presidential Approval Tracker (12/02/2020)
A majority of Americans approve of how Biden is handling his position as president-elect