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Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): July 2015 EUROPEAST
New York, NY — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Belgium, France, Germany, Great Britain, Hungary, Italy, Poland, Russia, South Africa, Spain, Sweden, and Turkey.
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Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): July 2015 AMERICAS
New York, NY — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil, Canada, Mexico, and the United States.
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Ipsos Hires New Leader for Brand Communication, Advertising and Media Services in the U.S.
Peter Minnium Joins as President of Ipsos Connect from the Interactive Advertising Bureau
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Four Reasons To Switch
The switchable consumer methodology is a powerful analysis and general framework that can successfully work for a variety of marketing problems. In fact, you can get four strategic outcomes!
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The Delightful Quest for Optimal
Spoiler alert: We know that investing in Product Optimization at the earliest stages of development is a globally proven way of escaping the test and tweak trap – helping to start you on your journey to uncovering the next big opportunity. Simply put, it’s really smart research, allowing you to pinpoint the optimal product formulation and, even smarter, enabling you to predict whether or not that formulation will succeed in-market.
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Determining Strength of Conviction
Implicit Reaction Time is a well-established methodology that is used internationally by academia and market research alike to determine the unconscious strength of associations. Ipsos calls their advanced version of this method IRT™.
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Competition Analysis and Identifying the Switchable Consumers
Over the past few years we have successfully applied the compete-models and switchable consumer analysis on credit card services, banking services, consumer products, and fast moving consuming goods, and we have found this to be a very versatile approach that can be applied as a targeted segmentation approach.
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Ipsos Global @dvisory: The Economic Pulse of the World (June 2015)
Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective