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How do Americans feel about various institutional symbols and identities?
Certain values are important across all parties, but many concepts continue to display a partisan divide.
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Most Americans Say That the Design of a Product’s Packaging Often Influences Their Purchase Decisions
Products Packaged in Paper/Cardboard Perceived as Being More Attractive and Higher Quality by Roughly Two Thirds
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Flower Power!
In this article we discuss the influence of an in-store gift on emotional arousal and shopper behavior.
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Ipsos clients triumph at ARF David Ogilvy Awards
Budweiser and MetLife take home prizes at annual advertising research awards
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How Tide Cleaned Up at the Super Bowl
One of the greatest parts of brand research is that there is always a little bit more to the story than the data first suggests.
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Gaming X,Y,Z Syndicated Study 2018
Insights on the Future of Gaming, Technology Use, Social Media, and Everything Lottery & Gambling Related Among Three Critical Demographic Groups
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The Rise of Fakism
From fake news to hacking advertising, fakism can be a disruptive creative strategy advertisers can use to get more attention.
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Question: Will today’s high-end urban amenities become tomorrow’s status quo?
Nearly 20 years ago, urban theorist Richard Florida identified a group of highly-skilled workers whose outsized contributions were driving economic change and development in cities around the globe.
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Ipsos Clients Recognized with Prestigious Ogilvy Advertising Research Awards
Cigna wins Gold for Impact on the World Award; Merck wins Bronze for Big Data Award
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Ipsos launches Connect:Digital, in Partnership With Moat, to help brands understand their digital communications performance
Ipsos Connect expands digital offer with a new solution that allows brands to optimize creative, maximize brand impact and minimize media spend