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[WEBINAR] Shaping 2025 and Beyond
We will discuss insights from Ipsos’ Shaping 2025 and Beyond report and share our four plausible yet thought-provoking scenarios for the next five years (and beyond).
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Convenience Stores, Gas Stations Found Bright Spots in Pandemic
With the drastic and immediate increase in demand for e-commerce, the stakes for convenience stores getting digital fulfillment right are critical.
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The Disproportionate Impact of COVID on Race/Ethnicity in America
Black/Hispanics have reported higher levels of risk for non-essential activities. This heightened sense of concern translates into real behavioral differences.
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American consumers want more ways to buy and pay in the future
Ipsos finds unprecedented disruption raised shoppers’ expectations for retail
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Patient Surveys Are Changing As Everyone Moves Online
Here’s how to ensure accurate data using online surveys to supplement quality metrics.
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Women and COVID: One Year On
Understanding how women’s experiences have varied throughout the pandemic is essential for addressing the inequities that will permeate the pandemic recovery landscape.
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Making the most of our regrets
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behavior.
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Americans’ Trust in Doctors Offers Path Forward for an Effective Vaccine Rollout
Doctors emerged as some of the most trusted figures nationally from the pandemic. What are the implications for the healthcare industry at large?