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Signals #2: Understanding the Coronavirus Crisis
The second edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.
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Context is King: Winning in the New Content Wars
View our on demand webinar to learn how people choose content, and what can drive consumer subscriptions and satisfaction.
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Affluent Consumers: A Return to Normal?
Any expectation that things will return to “normal” quickly post-crisis can be disposed of out of hand. Read lessons learned from the 2008 recession.
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Ipsos' Historical Crisis and Recovery Data and Research
While utterly unique, this is not the first challenge our people and our businesses have faced. We have curated some Ipsos research below that can give us a sense of how people responded to crises in the past and what recovery started to look like.
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Evidence-based Advertising Needs Experience-based Context
Data will always be the foundation of our evidence, but we need to consider our experience to structure and interpret this raw information.
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Will Americans See the Impact of the Coronavirus As a Random Act of God or Government Ineffectiveness?
Keep an eye on Trump’s approval ratings
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Ipsos Update - March 2020
Welcome to March’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. This month our featured topics include Coronavirus, perceptions of death, creative advertising, and global trends in 2020.
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Breaking the Mold: Is Risky Creative Effective?
Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?
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Research and Insights and the Coronavirus
Understanding the impact of COVID-19 on research and business continuity - how Ipsos can help you weather the storm and come out strong
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American Family Media Experiences 2020
View our on demand webinar featuring new data and evolving trends in the American family’s media experience.