Context is King: Winning in the New Content Wars

View our on demand webinar to learn how people choose content, and what can drive consumer subscriptions and satisfaction.

The author(s)

  • Andrea Marker SVP, Head of Content Strategy, Ipsos US, Media Development
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In the era of “peak TV” and rapid expansion of entertainment content, providers and subscription services, how do you convince consumers to consume your content and use your platforms? View our on demand webinar featuring insights from our extensive qualitative and quantitative research into the ways that consumers make choices and decide on the content they watch, play, listen, and subscribe to.

  • Learn the ways that consumers make choices given seemingly unlimited media options. Ipsos answers fundamental questions around the role of need states and underlying emotional motivations, the impact of external, contextual triggers like audience, time of day, location and access and which plays the bigger role.
  • Second, drawing from Ipsos’ new multi-client SVOD research solution, learn what drives streaming service choice – and how it varies by audience and category usage, for example those who don’t currently subscribe to any services vs. those already subscribing to a number of them. We are also excited to introduce Ipsos’ latest choice model and simulator – a robust analytic tool for guiding platform offer and service positioning.
     

The author(s)

  • Andrea Marker SVP, Head of Content Strategy, Ipsos US, Media Development

Media & Brand Communication