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The benefits of cross-generational design
America is aging. This demographic shift is an opportunity to center inclusion and accessibility in product design, says Ipsos’ Alyson Heffernan.
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Mental health is now the number one health problem, ahead of cancer and coronavirus
48% across 31 countries say the quality of the healthcare in their country is good – but the picture is inconsistent.
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Future Jobs to Be Done – Cities
In a world where many are being priced out of their neighborhoods and prefer hybrid lifestyles, people will need resources and motivation to continue living in cities. Ipsos Strategy3's Sophie Washington explains what that support could look like.
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New Survey Reveals Strong Gains For Graduates Of AP-Supported Programs
Findings of Ipsos/Academic Partnerships ROI Survey
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Can Award Winning Ads be Effective?
We know that creative quality is a big driver of advertising effectiveness. Here’s how brands can turn their award-winning creative into commercial success.
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Reuters/Ipsos Issues Survey September 2023
Trump maintains his lead in the Republican primary as the race for second heats up
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Reuters/Ipsos Poll: Most Americans support the autoworkers’ strike
A majority of Americans, regardless of party affiliation, agree that labor unions have improved the quality of life for all working Americans
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Most small business owners report addressing employee mental health
The quarterly Ipsos/MetLife/U.S. Chamber of Commerce Small Business Index increases in Q3 2023 as attitudes toward the economy improve
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Decision Makers or Decision Breakers?
Read more about why B2B research fraud can cost you millions and how to prevent it.
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Unlocking New Opportunities: The Impact of New Voices, The Power of Empathy
Revisit our on demand webinar to hear ethnographic research with real people to illustrate why DEI efforts are more than just a nice to have.