Unlocking New Opportunities: The Impact of New Voices, The Power of Empathy

Revisit our on demand webinar to hear ethnographic research with real people to illustrate why DEI efforts are more than just a nice to have.

Inclusion efforts by and within companies have come under fire by those who support and oppose them, but the importance of this work remains. Leveraging proprietary research by Ipsos’ Ethnography Center of Excellence, April Jeffries and Sheena Singh use the experiences and desires of real people to discuss why DEI efforts are more than just a ‘nice to have,’ and how brands can best approach them.

Revisit our webinar to:

  • Unveil a recent ethnographic study, showcasing human stories that demonstrate the shifting nature of inclusion 
  • Share an Ipsos BSci tool to help identify areas to improve your empathy and better navigate these uncertain times
  • Explore what’s new, what’s human and what’s next within the fertile ground of the Vibrant Fringes

The author(s)

  • April Jeffries
    President, Global Ethnography and Immersion, Ipsos
  • Sheena Singh
    Qualitative Research Consultant, Ethnography Center of Excellence

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