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Why responsible AI will unblock our worries
The future of AI depends on the decisions we make today. Ipsos’ FAST framework can guide brands to make ethical decisions as they develop AI tools, says Lorenzo Larini, CEO of Ipsos North America.
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How tech will drive AI’s growth by solving for human values
AI could transform people’s daily lives whether in transformational or convenient ways. Since AI can be hidden, it’s important for brands and businesses to be transparent when they use AI with people, says Nicole Alexander, global head of marketing at Meta.
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How AI will help people be more creative
Here’s why Adobe’s Chris Duffey thinks AI as a collaborator could take human creativity and productivity to new heights.
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A guide to illicit trade assessment
Measuring and understanding the size, shape, and impact of illicit trade
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Few Americans trust the companies developing AI systems to do so responsibly
New Ipsos poll also finds that most do not trust the federal government to regulate AI
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Storytelling Best Practices to Drive Brand Success
Revisit our virtual workshop featuring tips on incorporating Storytelling best practices in your research to help drive brand success.
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How do Americans feel about Generative AI? It’s complicated.
One in six Americans say they have used some type of generative AI, but how they’re using it varies. Here’s what business leaders need to know.
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One in five don’t think they will be able to retire
New Axios/Ipsos polling on retirement finds that many retired Americans enjoy their retirement
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Oncology: the disease, dynamics & challenges of market research
The oncology treatment landscape rarely stands still, and its constant evolution affects all those involved – from patients and their carers to cancer treaters to the companies who manufacture and market treatments.
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Many Americans grapple with attitudes around masculinity
New Politico Magazine/Ipsos poll finds that partisanship drives attitudes around gender, masculinity