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Younger gamers display strong and diverse spending behavior across video game touchpoints.
Personalization, customization, and the desire for social interaction propel gaming engagement with younger gamers. A potential shift from physical to digital game purchase is being driven by these 13-34 consumers.
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Half of Americans would be interested in a weight loss medication
More than half of Americans would be interested in taking a new 'safe and effective' weight loss treatment, according to new data from the Ipsos Consumer Tracker
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Americans learning AI are mostly teaching themselves
Familiarity with artificial intelligence is high across age groups, but younger people seem to be actually using it more, according to the Ipsos Consumer Tracker
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What Worries the World – October 2023: Worry about immigration control reaches its highest level in over three years
Inflation has now been the top global concern in our What Worries the World survey for the last 19 months.
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School shootings are a problem. Where are the solutions?
Below are five charts on the state of gun violence in the U.S., how it affects K-12 schools, and the fundamental disagreements that keep solutions elusive
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What Millennials, Gen Z, Gen X and Baby Boomers Tell Us About Travel in the Year Ahead
Travelers of All Ages Will Value Connectivity and Personalization, Seek out Culture and Unique Experiences and Embrace New Business Travel Trends as Travel Boom Continues
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Americans want active shooter drills in schools but differ on safety priorities
A new NPR/Ipsos poll finds that more than half of K-12 parents say their child has experienced an active shooter drill at school; most parents favor these drills but want them to be evidence-based and age-appropriate
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Politicians the least trusted profession, while doctors the most trustworthy
Running since 2018, the Ipsos Global Trustworthiness Index tracks how trustworthy or untrustworthy people see different professions.
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Majority believes America has a responsibility to push parties in the Israel-Gaza conflict to negotiate
Wall Street Journal/Ipsos survey of Americans find the public divided on America’s role in the Israeli-Hamas conflict
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October 2023: Consumer confidence declines sharply across Southeast Asia
Sentiment is down in Malaysia, Singapore and Indonesia.