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Americans aren’t buying the benefits of tariffs
A sizable majority of Americans say that tariffs will lead to higher prices, according to new data from the Ipsos Consumer Tracker.
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The 2026 Olympics and American exceptionalism
Below are five charts on how younger generations view the 2026 Olympics and what this tells us about American exceptionalism and the future of U.S. foreign policy
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Strong majorities feel loved, satisfied with their spouse/partner
The Ipsos Love Life Satisfaction 2026 survey finds most people are happy with the love in their life and their romantic relationship, but are less satisfied with their sex lives.
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February 2026 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Shows Overall Stability But Sub-Indices Move in Opposite Directions
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Americans are here for healthy food additives
Sizeable majorities of Americans are interested in supplements in just about every category, according to new data from the Ipsos Consumer Tracker.
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Fewer Americans want brands to remain neutral
Since last year, more Americans want brands to take a stand on political issues, according to new data from the Ipsos Consumer Tracker.
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American Association for the Advancement of Science: Attitudes Toward AI
Ipsos joins a panel discussion at the American Association for the Advancement of Science annual meeting sharing insights into how the public is grappling with this emerging technology and its role in society, elevating key trends in public trust and confidence.
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Connect with real people for agile, authentic insight discovery
Ipsos RealTalk Community Essentials offers a ready-to-use engaged audience eager to tell their stories, share in-context insights, and co-create in real-time video diaries, discussions, surveys and more. Available in 20+ countries for local or multi-country insight.
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Majority say U.S. performance at the Olympics makes them feel proud to be American
Figure skating tops the list of viewers’ favorite events
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2026 Ipsos Super Bowl Post-Game Show: Ads Edition!
Join our live show to see which brands were able to meet their business objectives and set the creative gold standard for the year ahead.