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Majority of Americans (89%) Are Comfortable Adapting to New Technology in Daily Life
Almost Seven in Ten (68%) Are Familiar with AI’s Uses and Applications
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Americans support extending some tax cuts in House budget – but not for the wealthy or corporations
Americans generally oppose but are largely unfamiliar with the “One Big Beautiful Bill Act,” according to a new Washington Post/Ipsos poll
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[WEBINAR] Meet Your New Respondents: Research with Synthetic Data
Join us to hear how Ipsos is transforming market research through the innovative power of synthetic data!
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[WEBINAR] Know the New America: Public Opinion Update
Join us throughout 2025 to hear the very latest public opinion data and insights to help make sense of today’s new reality.
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ARF: The Power of Humor and Memes in Marketing
Join Ipsos’ Jesse Itzkowitz and Becarren Schultz as they take part in a panel of experts to share best practices, real-world examples, and the fine line between funny and risky.
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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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[RECORDING] Sustainable Brands: The CMO + CSO Power Partnership
Hear practical insights on how these two roles are increasingly collaborating to meet rising stakeholder expectations, drive long-term value, and connect authentically with consumers.
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How TikTok is Changing the Game for Sports Engagement
In the ever-evolving world of digital media, TikTok stands out as a dynamic platform revolutionizing sports engagement.
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Consumers are optimistic about the now, but anxious about the future
Below are five charts on consumer confidence and expectations for the future
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June 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Rebounds Following Three Month Decline