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Towards more agile and efficient product testing
We explore the opportunities and limitations for small sample sizes for product testing studies.
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Why Digital Readiness is Critical for Pharma Marketers
Learn how to most effectively harness both physician and patient-derived insights from online channels and how you can add an entirely new layer of meaning to your research.
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What’s Next for Retailers: Keep An Eye on Exuberance
Pent-up demand will likely cause many consumers to spend more but returning to pre-COVID shopping behaviors will not happen overnight.
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How can brands convert scrollers into shoppers in the Golden Age of social buying?
Digital buying, and more specifically, social buying, accelerated in the upheaval of 2020. With America under lockdown, the pandemic became a moment of opportunity for both platforms and brands as consumers adapted to buying through social media.
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[WEBINAR] The Power of the African American Affluent Consumer
Join us to better understand who Affluent African Americans are and why their spending power makes them a critical component of every savvy marketing plan.
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The Amazing Race: Next-Gen Immuno-Oncology Edition
Read more about the two front-runners in this niche category and insights behind their race to market.
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Bringing the patient voice to the fore
Using social data to understand how to bring more empathy into the HCP-patient relationship in changing healthcare environments
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[RECORDED WEBINAR] The Future of Pharmaceutical Pricing
Join us for a complimentary webinar exploring the future of pharmaceutical pricing, focusing on the three key issues of affordability, evidence and value attribution.
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The economy is reopening, but many Americans learned to love the pandemic’s at-home conveniences
We’re going back to the old, but still keeping the new. Welcome to the ‘yes, and’ economy.
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[WEBINAR] Do’s and Don’ts of Selling EVs: Is the Auto Industry Ready?
Join us to hear Mike Vannieuwkuyk (SVP Ipsos Automotive Advisory) and Carlos Aragón (VP Ipsos Channel Performance) as they discuss the latest findings from our 2021 EV Dealer Assessment program.