Search
-
Bringing Healthcare Segmentations to Life With GenAI-Powered Persona
Persona bots, fueled by sophisticated algorithms and trained on robust datasets, embody the attitudes, behaviors, and preferences of real-world doctors, patients, and pharmacists.
-
People are still interested in learning about generative AI
While some of the hype arguably has slowed on generative AI, a majority of Americans (55%) still say they’re interested in learning more related skills, according to new data from the Ipsos Consumer Tracker.
-
People are more optimistic about their future under a Harris administration
Vice President Kamala Harris has a slight edge over former President Donald Trump in the overall confidence in 'your family’s future wellbeing' and 'the future of democracy in the U.S.' and is neck-and-neck on several other issues, according to the Ipsos Consumer Tracker.
-
Americans say they're dining out less. Here's who's cutting back the most.
The latest data from the Ipsos Consumer Tracker reflects a downturn in spending on fast food. But where is that trend strongest — and what's the luxury that the fewest Americans are cutting back on?
-
What the Future: Leisure
Revisit our foresight webinar exploring how Americans spend their time off the clock, where leisure will go in the years to come, and opportunities for brands.
-
Harris gains, but Trump still holds the fundamentals
Ipsos Presidential Election 2024 Forecast Update
-
Most Americans believe the presidential election will have a major impact on the future of the Supreme Court
New USA Today/Ipsos polling finds that many Americans see the Supreme Court’s presidential immunity decision as a major threat to democracy, with most supporting President Biden’s proposed reforms
-
Nationally, Harris holds a small lead over Trump
New Ipsos polling finds that among the same group of Americans there has been some movement towards Harris
-
Trump and Harris are locked in tight race among voters in swing states
New Ipsos swing state polling finds most would like to see a code of ethics and term limits for the Supreme Court
-
How brands can grow with purpose and profit through Ipsos’ “ABCs of ESG”
Ipsos’ newest Insights to Activate launch explores how decision-makers can leverage ESG principles to craft purposeful, profitable, and productive brand strategies