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AI Meets Consumer Insights: Welcome to the era of AICI
More data sources, processed by teams of human and machines, bring AI-enabled consumer intelligence to the enterprise.
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Ipsos appoints Mark Polyak as President of Analytics, Ipsos North America
Polyak to accelerate Ipsos’ digital analytics transformation
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For Brands, Quick, Smart Approaches to Food Sustainability
Tips for ensuring your foodservice brand doesn’t miss out on connecting with sustainability-minded consumers.
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How brands can synthesize a business from a desired ingredient
Paraxanthine, a synthesized component of caffeine that shows promise to provide focused energy without the jitters or a caffeine crash, is the star ingredient in a new generation of energy drink called Update that’s being targeted to the crypto, NFT and blockchain-based Web3 builders.
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Food
Climate change, population and workplace shifts, and continued inequality are stressing our food systems and our ability to afford the food we need. This issue of What the Future: Food explores how robot food farming to food scientists are working to solve those challenges.
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Four things to consider when starting a social intelligence program
Social intelligence requires more than just software. Here’s what you can expect.
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[IPSOS SUMMIT] On The Menu: Where is the next growth for food and beverage?
During our next Ipsos Summit in Chicago (or online), we’ll look at recipes for continued growth in the food and beverage industries, and present research-driven insights on what (and how) Americans are eating.
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When and how to reenter face-to-face qualitative
We explore three considerations as you start bringing back in-person qualitative research projects.
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Small Area Estimation Conference 2022
Ipsos is delighted to be a sponsor of the University of Maryland JPSM Small Area Estimation conference at their College Park UMD campus.
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How social insights help fashion brands stay on trend
To keep up with trends in conscious consumption, sustainability, and emerging technologies, fashion brands need better consumer intelligence.