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We are feeling excited, grateful and stressed about the holidays
While positive emotions are the first thing many Americans associate with the holidays, stress and worry are extremely close behind, according to the Ipsos Consumer Tracker
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Just one in four plan to spend more money on gifts this holiday season
One in four Americans say they expect to use AI like ChatGPT to help with gift ideas or shopping lists, with even higher numbers among young adults, according to the Ipsos Consumer Tracker
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More Americans are cutting back on streaming and repairs
A growing number of Americans say they've canceled streaming services or are putting off car and home repairs, according to the Ipsos Consumer Tracker
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FQ LOUNGE @ Advertising Week
Join Ipsos in the FQ Lounge™ @ Advertising Week. Our experts will join dynamic panel discussions featuring some of the business world’s most creative minds and conscious leaders who are rewriting the rules, challenging the status quo, and changing the equation for everyone.
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Beyond luxury: The new rules of indulgence for leaders
How wealth, wellness and morality shifts blur the lines between luxury and vice for American consumers and brands.
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Why tomorrow’s luxury winners will prioritize human experiences
Luxury is facing an identity crisis as Gen Z upends traditional expectations and definitions. Luxury expert David Klingbeil discusses how craft and storytelling can recapture tomorrow’s shoppers.
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What luxury events reveal about consumers’ premium experience spending
Ultra-luxury event designer Sojourner Judson explains how changing expectations around upscale social events are shaping how mainstream Americans understand indulgence.
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Why growth audiences will help brands win in a cooling market
Business can grow faster if they form authentic connections with growth audiences. But to successfully engage them, brands need nuanced and accurate insights, says Ipsos’ Janelle James.
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How sex’s rising politization creates more brand risk
Amid culture wars and shifting norms, Americans’ attitudes on sex and sexuality are increasingly nuanced. Author and sex journalist Carter Sherman discusses the complex implications for marketers.
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Questions for the future
From AI-powered experiences to next-generation hospitality, these are the opportunities and risks for tomorrow’s business leaders across sectors.