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The Power of Product Testing with Synthetic Data
Read more about generating and evaluating high-quality synthetic data and explore how synthetic data can be applied specifically to product testing.
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Less than half of Americans would recommend military service for teens
New research highlights educational gaps and myths about Veterans among Americans, parents, teens, and educators
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Ipsos Op-Ed: Trump 2.0: Populism's Ultimate Test in American Governance
Ipsos op-ed: Trump 2.0 represents a bold experiment in aligning governance with unfiltered public sentiment. A look at what history teaches us about this exercise and how that might define Trump’s second term.
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How Trump reshapes the world for brands
Nine global trends explain the ways the new administration will affect the way you do business
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37 questions for 2025 and beyond
As the biggest election year in human history draws to a close, the Ipsos Consumer Tracker looks at the issues that will shape the U.S. under Trump's second term.
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Ipsos Predictions Survey 2025: Positivity about how this year has gone highest since before the pandemic
The Ipsos Predictions Survey 2025 is a 33-country study which looks at people’s expectations and predictions for the year ahead.
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Ipsos Update – December 2024
Security, Inflation, Perils of Perception … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Inflation rates may be falling, but people expect further price rises
In the seventh edition of the Ipsos Cost of Living Monitor we find, despite falling inflation rates, people are still feeling the pressure.
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Pure Protein: Powering Up Beyond the Gym
Ipsos research shows how a protein bar brand can transcend its niche image by tapping into the power of context and empathy, showcasing its versatility and appeal within the context of everyday snacking occasions.
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[WEBINAR] The Inside Track: 2024 Election Briefing
Join the Ipsos polling team for our regular briefing on the data and trends transforming the country.