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Gender means more than you think it does
The conversation around gender is shifting. No longer is it just about traditional gender roles. Now, it’s about the role of gender itself.
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Cliff's Take: Where the Rubber Meets the Road
How have perceptions of gender roles changed in the United States over the past five decades?
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Shoppers Are Planning to Go Off Script this Black Friday. Can Retailers Capitalize on That?
Many consumers are looking for steals in the moment to add to their game plan for Black Friday shopping.
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Six in Ten Shoppers Are Buying Things They Would Buy Anyway during Black Friday, Small Business Saturday, and Cyber Monday
Three quarters of Black Friday and Cyber Monday shoppers will only be shopping sales
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The difference between men and women: How we view gender equality
Men are twice as likely as women to say gender equality has been achieved in their country.
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Do Suppliers Have a Responsibility to Recycle Packaging? Many Americans Think So
Who has more of a responsibility to cut back on plastic packaging and waste: manufacturers, or consumers? How you answer that question may depend on the country you are from.
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Everything You Need to Know About American Public Opinion on Impeachment (Minus What Is Going to Happen)
A compilation of Ipsos research on where the public stands on impeachment.
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Ipsos Update - November 2019
Welcome to November’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. Featured topics include mental health, Black Friday, brand-building, climate change and packaging trends in China.