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Times Are Tough, But the Entertainment Is Great
Doing better than previous generations is the embodiment of the American dream. In most aspects of life, Americans feel the future looks worse than the past, with one key exception.
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Creating a Community Hub In-Store to Drive Traffic
Brick-and-mortar stores with creative and innovative ideas are succeeding at driving traffic. We share case studies.
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What Will it Take to Put Consumers in the Driver’s Seat of Battery Electric Vehicles?
New Ipsos Global study reveals common consumer misconceptions surrounding this market
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Over a Third of Cosmetics Users Willing to Purchase Previously Owned Unopened Beauty or Grooming Items
Only 1 in 5 would be willing to buy used cosmetic items, citing cleanliness concerns
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Drive Perceptions of Value Through In-Store Pricing Signage
Discover why insight into the contextual, nonconscious, and often hidden drivers of behavior are critical to making effective business decisions.
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The Customer Experience Conundrum
With "they" recognized as the word of the year for 2019, should "customer experience" top the list in 2020?
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Looking for holiday cheer? Global consumer confidence hits new over 2-year low
Global Consumer Confidence Index in December is at the lowest since May 2017.
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Cliff's Take: Where the Rubber Meets the Road
How have perceptions of gender roles changed in the United States over the past five decades?
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Shoppers Are Planning to Go Off Script this Black Friday. Can Retailers Capitalize on That?
Many consumers are looking for steals in the moment to add to their game plan for Black Friday shopping.