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Most Americans tip, and think they tip enough
One in four Americans believe they tip too much, while seven in ten believe they tip the right amount, according to the Ipsos Consumer Tracker.
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AI and the Future of CX
By embracing Gen AI to improve efficiency and effectiveness, staying attuned to customer needs, and designing empathetic experiences, organizations can successfully navigate the future of CX.
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Familiarity with the 988 Suicide & Crisis Lifeline remains low at two-year mark
The latest NAMI/Ipsos poll finds that a bare majority of Americans say they don’t know when a situation is serious enough to contact the Lifeline
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Biden has been weakened, but not broken
Below are five charts on whether Americans feel Biden should drop out and how the presidential race has been affected by the presidential debate
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Two in three Americans feel Biden should step aside
However, most feel both men are too old and the race for president remains tied, according to ABC News/Washington Post/Ipsos poll
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July 2024 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Reaches Highest Point In More Than Two Years
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Launch of Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research
Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.
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Only Michelle Obama bests Trump as an alternative to Biden in 2024
The latest Reuters/Ipsos poll finds that about one-third of Democrats say Biden should drop out of the presidential race after the debate
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Advertising for Better Representation: Creativity for all
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
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Brand Success in the GLP-1 Era
Our roadmap for GLP-1 brand success is based on the three fundamental pillars of understanding Context, acting with Empathy, and shaping Expectations.