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Mystery Shopping in the Luxury Industry
Discover the techniques top-end retailers use to maintain an excellent Customer Experience and how Ipsos designs luxury mystery shopping programs that can benefit retailers of any calibre.
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Ipsos has reached an agreement with GfK to acquire 4 global divisions of GfK Research: Customer Experience, Experience Innovation, Health and Public Affairs
Deal strengthens Ipsos’ skills and talents in four key business areas
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Though 85% of Americans Say They Have the Knowledge Needed to Eat Right, Majority Obtain a Failing Grade on Fat IQ Test
Most Are Not Content with Their Current Weight, With Two Thirds of Americans’ BMI Scores in the Overweight/Obese Range
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Five packaging design trends that make you want to buy
Growing up, most of us were taught that it’s what’s on the inside that counts; we shouldn’t judge someone buy their looks, or a book by its cover. But, for most of us, when it comes to the products we buy, packaging matters.
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The Evolution of Shopper Behavior
Sales success can be achieved by gaining a holistic view of consumers' path to purchase, the dynamics of online behaviour, and combined with tactical research.
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Most Americans Say That the Design of a Product’s Packaging Often Influences Their Purchase Decisions
Products Packaged in Paper/Cardboard Perceived as Being More Attractive and Higher Quality by Roughly Two Thirds
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Flower Power!
In this article we discuss the influence of an in-store gift on emotional arousal and shopper behavior.
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Eight in Ten Americans Report Being Dissatisfied with How Their Body Looks at Times
Feeling Self-Conscious Especially Likely When Looking in the Mirror, Being at the Beach in a Bathing Suit, and Shopping for Clothes
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Nearly Half of Americans Report Having Flown on an Airline in 2017
Trended Results Show Travelers Continue to Be Satisfied with Their Flight Experience
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Most Americans Experience Feeling Dissatisfied with How Their Body Looks from Time to Time, Including Nearly Two in Five Who Feel This Way Whenever They Look in the Mirror
At Least One in Three Would Give Up Alcohol, Pizza, and/or Social Media if it Meant They Could Achieve Their Perfect Body Overnight