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Leveraging BSci for In-Store Growth
View our on-demand webinar to learn more about how Behavioral Science can optimize shopping journeys and retailer environments.
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Designing a Better Mystery Shopping Program
Discover the seven steps you need to ensure a more successful mystery shopping program.
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Most Car Owners/Lessees Agree That Today's Vehicles Could Be Considered Technological Devices
Thinking About Technology that Allows for the Collection and Transmission of Driver and Vehicle Data, Nine in Ten Believe the Vehicle Owner Should Control Who Has Access to the Data
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[WEBINAR] The Future of In-Store Growth: Leveraging BSci
Do you want to encourage incremental purchases? Get people to shop more areas of the store? Increase the overall enjoyment of the shopping experience?
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Climate Change Increases in Importance to Citizens Around the World
Most are more willing to take personal actions to cut down waste, but are skeptical of policy actions
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Let’s Get Phygital
View our on demand webinar for a demonstration of Simstore, Ipsos’ virtual shopping solution.
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What the Marie Kondo movement says about eCommerce
Learn how retailers can improve how consumers decide which items to bring into their home (and how to return items that don’t spark joy), thereby solving a true consumer need and achieving a massive competitive edge.
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Ipsos Launches Simstore Virtual Solutions
An online, highly-automated platform offering a suite of virtual shopper and packaging solutions
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Why political views are an essential marketing demographic
Today, party affiliation is no longer an optional extra to understand a brand’s strengths and weaknesses; it is necessary.
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[WEBINAR] Let’s Get Phygital: Experience the Future of Shopper Research
Recognizing that clients need faster and more agile shopper marketing tools to successfully compete in today’s omnichannel world, Ipsos has launched a suite of virtual shopper solutions to better understand how shoppers make decisions, improve navigation, and optimize retail conditions and package designs.