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We think entertainment is costing more, and it's impacting behavior
About half of Americans who have noticed higher ticket prices (51%) say they are going to fewer events, according to new data from the Ipsos Consumer Tracker.
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Lakshimi Sarju Joins Ipsos MMA as a Vice President Supporting Client Leadership and Solution Innovation
Innovative and solution-focused advertising executive comes to Ipsos MMA with 15 years of analytic, media, marketing mix, attribution and planning experience
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Americans split on U.S. responsibility to ensure peace in the Middle East
New ABC News/Ipsos poll finds slim majority feel U.S. has a responsibility to protect Israeli citizens; two in five feel the same regarding Palestinian citizens
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Nine in ten dietary or nutritional supplement users agree that dietary supplements are essential to maintaining their health
The 2023 CRN/Ipsos Consumer Survey finds that about three-quarters of Americans use dietary or nutritional supplements
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Majority of Americans say they are unlikely to purchase electric vehicles
Though, a new Yahoo Finance/Ipsos survey finds that many are also unaware of government programs subsidizing EVs
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Ipsos strengthens its position in the North America Automotive market by acquiring the New Vehicle Customer Study from InMoment
Ipsos, one of the largest market research companies in the world, announces the acquisition of the New Vehicle Customer Study (NVCS) – the largest and longest-running syndicated automotive program in North America from InMoment.
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Roopa Choodamani Joins Ipsos MMA as Vice President, Analytic Consulting
Highly skilled advertising and analytic executive comes to Ipsos MMA with almost 20 years of media, marketing mix, attribution and planning experience
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57% globally think their country is not doing enough to meet its infrastructure needs
People continue to recognise infrastructure’s ‘double dividend’ but see substantial room for improvement.
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Americans split on likelihood to receive new COVID-19 booster
Democrats, older Americans, and the college-educated are especially likely to report plans to get the updated booster
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Ipsos MMA Releases version 2.0 of its Market Leading Agile Attribution Platform
A critical need for future-proofed, sustainable marketing measurement & attribution solutions supporting growth in an always-on and connected environment is driving industry demand