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ARF David Ogilvy Awards & Creative Effectiveness 2024
Join Ipsos experts at the advertising's most anticipated conference and Awards ceremony.
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Majority of residents in five MENA countries want next U.S. president to reduce conflict, tension in the Middle East
Most residents across these five countries – including Egypt, Jordan, Lebanon, Saudi Arabia, and the United Arab Emirates – say they are following the current U.S. election closely
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Synthetic Data: A Guide to Responsible Adoption
Synthetic data, powered by AI, is poised to transform the market research industry. Recognizing the potential (but also possible pitfalls), our clients asked us to provide Ipsos’ trusted perspective.
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Bringing Healthcare Segmentations to Life With GenAI-Powered Persona
Persona bots, fueled by sophisticated algorithms and trained on robust datasets, embody the attitudes, behaviors, and preferences of real-world doctors, patients, and pharmacists.
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People are still interested in learning about generative AI
While some of the hype arguably has slowed on generative AI, a majority of Americans (55%) still say they’re interested in learning more related skills, according to new data from the Ipsos Consumer Tracker.
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People are more optimistic about their future under a Harris administration
Vice President Kamala Harris has a slight edge over former President Donald Trump in the overall confidence in 'your family’s future wellbeing' and 'the future of democracy in the U.S.' and is neck-and-neck on several other issues, according to the Ipsos Consumer Tracker.
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Americans say they're dining out less. Here's who's cutting back the most.
The latest data from the Ipsos Consumer Tracker reflects a downturn in spending on fast food. But where is that trend strongest — and what's the luxury that the fewest Americans are cutting back on?
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What the Future: Leisure
Revisit our foresight webinar exploring how Americans spend their time off the clock, where leisure will go in the years to come, and opportunities for brands.
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Harris gains, but Trump still holds the fundamentals
Ipsos Presidential Election 2024 Forecast Update
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Most Americans believe the presidential election will have a major impact on the future of the Supreme Court
New USA Today/Ipsos polling finds that many Americans see the Supreme Court’s presidential immunity decision as a major threat to democracy, with most supporting President Biden’s proposed reforms